California Vape Study Yields Shocking Results

In response to a recently enacted vape flavor ban in California, Tholos commissioned a comprehensive poll by IPSOS. The results show a sweeping consensus among Californians, who widely oppose this ban. Also shown is the fact that most vapers have been able to access banned flavors despite the ban, causing worries about the rise of a new black market.

•Almost 70% of Californian vapers vape due to health-related reasons, including to reduce or stop smoking. 85% say flavors are important or very important in their decision to vape.

•In December 2022, California banned all vape flavors other than traditional tobacco. Only 17% of Californian vapers support the flavor ban, while almost 60% are against it. The widespread availability of banned flavors also suggests the rise of a black market.

•Despite flavor bans, vapers continue to look for their flavors of choice. Almost 90% of Californian vapers still use one of the banned flavors, with the most common being fruit. Almost 60% still find banned flavors in local shops and 56% buy them online.

85% of Californian vapers say it is easy to find banned flavors. More than 3/4  have seen banned flavors available for sale during their last 10 purchases.

You can see more about the study here.