The Tholos Foundation is proud to have published two papers analysing the impact of the deeply misguided attempts to ban flavored reduced risk tobacco alternatives, and setting out options for smarter, more targeted polices to reduce underage usage. Authored by Tholos Foundation Director of Consumer Issues’ Tim Andrews, the first paper is a comprehensive analysis of multiple studies of vapers commissioned by internationally renown polling firm IPSOS, demonstrating how flavor bans will lead to an increase in smoking rates and create a significant black market. The second examines more targeted policies backed by science that help educate adult consumers, while preventing underage usage, and the evidence shows are clearly preferable to flavor bans. Both papers are a continuation of an earlier Tholos Foundation project on the importance of flavors for harm reduction. The papers can be downloaded here: