sA urvey of Swedish vapers commissioned by the Tholos Foundation and conducted by Ipsos (n=300 adult vapers, April 2022) shows strong opposition to flavor bans and demonstrates how if implemented they would create a public health disaster.
Key findings:
- ~90% say flavors are important
- ~60% would respond by:
- smoking
- or using illicit / alternative supply
- ~66% use non-tobacco flavors (fruit 56%)
- Among alternative sourcing:
- 77% would buy online
- others would use cross-border channels
- 85% support alternatives (education, enforcement)
Sweden’s success has come from harm reduction. A flavor ban risks reversing that trajectory.
You can see the full poll results here: