A survey of Estonian vapers commissioned by the Tholos Foundation and conducted by Ipsos (n=300 adult vapers, April 2022) examines behavior after Estonia’s flavor ban took effect.
Key findings:
- Estonia banned most flavors in 2020
- ~58% still use banned flavors
- These are sourced via:
- illicit markets
- or DIY mixing (~42%)
- ~60% rely on workaround or illegal channels
- ~10% support the existing ban
- 86% support alternatives (education, enforcement)
Estonia is a real-world outcome of the failures of banning flavors: prohibition hasn’t removed flavors—it has removed oversight.
You can see the poll results in full here: